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Brand Media Strategy: Integrated Communications Planning in the Digital Era by Antony Young

Brand Media Strategy: Integrated Communications Planning in the Digital Era Antony Young ebook
Format: pdf
ISBN: 9780230104747
Page: 256
Publisher: Palgrave Macmillan

Many agency executives say the planning rush is being further fueled by the globalization of brands brought about via partnerships with global digital players such as Google, Microsoft , YouTube and Facebook. Reply · Fred Jacobs on February 1, 2012 at 8:12 AM. The panelists (Brian Solis, Chris Brogan, Jason Falls, Paul Gillin and CC Chapman) were all asked to give a closing thought for companies seeking to adopt or enhance a social media presence. Then along comes the book, Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era, by Gini Dietrich and Geoff Livingston. Brand Media Strategy: Integrated Communications Planning in the Digital Era (Advertising Age) · 41Hz5hCwugL. Brand Media Strategy: Integrated Communications Planning in the Digital Era $14.50. A self-promoting headline from the trades last week claimed a coffee brand in the UK "develops first social media strategy." Here's how they describe the "strategy:". Ogilvy's strategic services group in New York, for example, is comprised of a team of 150 planners and consultants specializing in brand planning, marketing and digital strategy, and analytics. If you're a big blue-chip marketer, chances are that if you haven't already, you are preparing to shift media-agency relationships to ensure you're evaluating media strategies and plans not just on a regional basis but on a global one. The integrated communications agencies usually get access to data through clients and partnerships with media agencies. Very few communications agencies store their own data, which could put them at a disadvantage versus others in the category. Global Digital Communications .. By the way ANTONY YOUNG'S “BRAND MEDIA STRATEGY:Integrated Communications Planning in the Digital Era” is a good read too.